KOOVS- A collaboration

When i met with the PR Head of Koovs a couple of weeks ago-

Him: So Farah, Have you bought anything from Koovs before?

– I pointed out towards my skirt-

Of course.I was wearing Koovs.

-This might just be my most favourite outfit in my wardrobe-

                                          (Outfit- Catwalk-88 on Koovs.com)

It’s hard to ignore the online retail giant,especially when it is holding the seasonal sale. I mean a ruched skirt for INR 180? You’ve gotta be kidding me.

Hence this collaboration with Koovs was highly welcome.Being a style ambassador for a brand whose reach is commendable,is a matter of once in a lifetime.

HOWEVER,if you have always dreamt of working for a brand such a this,they are looking for you.They are looking to recruit you! Too good to be true? Head over to http://www.koovs.com/kgtc and register to get a 20% discount+ A chance to be a Koovs style ambassador+ Lots of Koovs vouchers + Exclusive Koovs parties + A course at The London College Of Fashion + A chance to be featured in India’s leading fashion magazine.Phew-I nearly died.And I would love to meet you during the interview and click a couple of pictures. Now you know what to do- GET CLICKING!

You can send in your questions at farah.6inches@gmail.com

Location courtesy: Peppermill and Kargeens, New BEL road, Bangalore

Photography: Kadambari Kira Issar

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I Styled Reea

Here’s a big thank you to Puloma,Product design student at Raffles for letting me borrow her Overalls that she uses for mechanic work and for letting me give it some,uhm ‘Personality’.(see what i did there?’)

Model- Reea Arif

Photography- Infinitalent Entertainment

Location- Silver Arrow garage, RT Nagar,Bangalore

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Tumblr,Pinterest and Instagram may feed us with innumerable warm-tinted images of “gypsets” with stacked and layered jewellery.To be honest,I’ve never been comfortable with stacked jewelry on my body.I think it is contradictory to the very term ‘free-spirited’.Not having oodles of oxidised silver jewelry doesn’t make me any less a gypset.Damn right,I’m a wandering soul.One with close affinity to traditional Indian textiles,drawing inspiration from tribal cultures and juxtaposing it with the rather practical urban life.This is where my clothing line,Sseahorse comes in.My design aesthetics are very close to my beliefs.Here is a handcrafted Ikat crop top with deliberately undone woollen fringes, as part of my latest collection- ‘Charas’.You can view all my collections Here

This picture series is a result of my collaboration with this talented photographer,Dixit Bhat.You can check out more of his work here

Also if you didn’t already know, I would not function without a pair of black boots.I’d probably die heartbroken.

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Stalked,Bought and Loved

You don’t need a season or reason to wear pink.It’s more than just a colour.No,don’t judge.It’s a lovely colour.I realized I don’t have even a single pink outfit in my wardrobe.Hence I conveniently picked up my phone and went gallivanting for it on StalkBuyLove.com.What I found was lots of bows and pinks.I was at the right place.

The brand’s sweeping reach within a short span is applaudable.This comes as no surprise,what with the interesting details on ALL of their pieces.

I picked up these Co-ords that seemed to meld seamlessly onto the skin.Show off your sartorial smarts with clever picks (read Co-ords) which can be worn as separates too.


I thought of precariously propping a cape over my shoulders.But I’d rather let the dress do the talking.

If you are one for prints,head over to the StalkBuyLove website and send your style credentials soaring with their vast options- from brazen zig-zags to painterly swirls,jazzy geometrics to bold checks and hyper-coloured florals.Not to forget the oversized bows and dramatic backs.I’ve got my eyes on their lovely blouses.

Until next time,keep stalking and keep styling loves.


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